About us

When it comes to seafood and fish of the finest quality, you are at the source with us – because Fischquelle-Frost has been an extremely reliable and competent partner for the commercial wholesale trade since 1998. From Pleidelsheim, we are active worldwide, and that means for you:

  • strict criteria in the selection of our suppliers in Asia, South America and Europe
  • high demands on their machinery
  • short, quality-assuring processing routes
  • greatest care with the cold chain
  • a very balanced price-performance ratio

Whether it is quality control directly on site according to European standards by our own highly qualified staff in our offices in China, Vietnam, India and South America, continuous contact with the processors or the seamless flow of information: our professional interaction guarantees you a quality that will delight your customers. This is what our own labels Royala and Excellent have stood for with great success for years, and it is precisely this class that we offer our customers in appropriate bulk quantities to manufacture in their name as their own brand.

It goes on just as precisely: we supply you with first-class goods within 24/48 hours, because cooperation also works smoothly in our logistics centre, where 53,000 pallets are moved daily by professional partners. Before the time comes, professionals receive the goods in Bremerhaven, for example. State-of-the-art refrigeration technology within our warehouse infrastructure guarantees that the temperature requirements (-18° C to -20°C) are permanently and uninterruptedly maintained according to HACCP as well as the recommendations of the EHI (European Retail Institute).

Our success has one goal: QUality that is excellent for you!


The company was founded on Jan 01, 1998, by Harald Neumaier and Arpad Horvath

1999 – Extension of our product assortment
2000 – Setup of our own trademarks ROYALA and EXCELLENT
2006 – Our new Website going online
2008 – Our new office in Qingdao – China Blue Planet Ltd.
2008 – 10 years Fischquelle Frost
2009 – Our new Website (2nd Edition) going online